Create Deeper Interest With This Key Story Element

Why Most Stories Don’t Connect An important aspect of stories is the goal of the main character. What does this individual want to achieve? Too often, speakers present this ‘finish line’ in vague terms: – A financial advisor tells the story of a couple who want...
How to Increase Your Story’s Impact

How to Increase Your Story’s Impact

Story is Everywhere Every day, it feels like people are doling out advice on why you should tell stories and how to do it. As a result, many people are now telling their stories in professional presentations and networking events. And they’re not getting the results...

Your Most Important Connection When You Speak

So Obvious I Missed It   For years, I have challenged clients to strive for connection with their audience. If you connect with the people sitting in front of you, they’re more likely to hear your message and act on it. Makes sense, right?   There’s one problem with...

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