Why Audiences Ignore And Quickly Forget Your Personal Story

I was listening to an interview featuring a Hall of Fame speaker. She said something that on the surface sounded harsh. But, as a storytelling coach I agreed with. She said: “Quit thinking that anyone cares about your personal story.” The idea of sharing of your...
Earn Trust With One Simple Step In Your Story

Earn Trust With One Simple Step In Your Story

  (This is the second of four posts about quickly gaining buy-in to your message. If you missed the first post, click here) You’ve opened your story and your audience is leaning in to hear more. You’ve created tension and the cortisol is pumping through...
How To Avoid Sending Your Audience To Your Biggest Competitor

How To Avoid Sending Your Audience To Your Biggest Competitor

Every time you speak, you are in competition.  Not with other individuals or companies. You’re competing with a device that has become the center of most peoples lives: The cell phone. I know what you may be thinking, “Thanks, Mr. Obvious. Everybody knows that.”...
Story Insight #7 – The First Step To Create Your Memorable Foundational Phrase

Story Insight #7 – The First Step To Create Your Memorable Foundational Phrase

Remember this phrase, “A message is a mess with age.”  When starting to create your foundational phrase, don’t attempt to make it perfect in the beginning. Get ideas out of your head and on to paper (or a spreadsheet).  A good starting point for creating your...