Here’s One Reason Why Stories Fail To Connect

Here’s One Reason Why Stories Fail To Connect

Have you ever listened to a story that left you feeling…. Meh? There are several reasons why stories don’t create an emotional connection. One of the most common is lack of motivation for your main character. Consider this story: A prospective client wants to give...
Want To Relate To Your Next Audience? Include THIS Key Moment

Want To Relate To Your Next Audience? Include THIS Key Moment

“I’ve had it! I can’t take any more! Something has to change!” Think about a time in your life when you felt that way. You may have said those words about a business relationship, company or financial challenge. Each of us has at some point felt like this....

Why Audiences Ignore And Quickly Forget Your Personal Story

I was listening to an interview featuring a Hall of Fame speaker. She said something that on the surface sounded harsh. But, as a storytelling coach I agreed with. She said: “Quit thinking that anyone cares about your personal story.” The idea of sharing of your...
Earn Trust With One Simple Step In Your Story

Earn Trust With One Simple Step In Your Story

  (This is the second of four posts about quickly gaining buy-in to your message. If you missed the first post, click here) You’ve opened your story and your audience is leaning in to hear more. You’ve created tension and the cortisol is pumping through...
How To Avoid Sending Your Audience To Your Biggest Competitor

How To Avoid Sending Your Audience To Your Biggest Competitor

Every time you speak, you are in competition.  Not with other individuals or companies. You’re competing with a device that has become the center of most peoples lives: The cell phone. I know what you may be thinking, “Thanks, Mr. Obvious. Everybody knows that.”...