Why Audiences Ignore And Quickly Forget Your Personal Story

I was listening to an interview featuring a Hall of Fame speaker. She said something that on the surface sounded harsh. But, as a storytelling coach I agreed with. She said: “Quit thinking that anyone cares about your personal story.” The idea of sharing of your...
Earn Trust With One Simple Step In Your Story

Earn Trust With One Simple Step In Your Story

  (This is the second of four posts about quickly gaining buy-in to your message. If you missed the first post, click here) You’ve opened your story and your audience is leaning in to hear more. You’ve created tension and the cortisol is pumping through...
Why Stress Helps Your Story – And Is Good For Your Audience

Why Stress Helps Your Story – And Is Good For Your Audience

In a previous post, we talked about tapping into the Brain CODE. This enables you to develop a quicker and deeper connection with your audience. If you missed that post, you can read it if you click here. Now it’s time to take a deeper dive into the CODE....
Are You Sending Your Audience On A Detour With This One Mistake?

Are You Sending Your Audience On A Detour With This One Mistake?

I was listening to a speaker talk about fishing experiences when he was a child. He was expertly demonstrating casting a line into a lake, only to pull an empty fishing hook out of the water. After doing this three times, he then pulled a stuffed fish out of his...