Storytelling Insight: Why you should record your story before you write it

Storytelling Insight: Why you should record your story before you write it

In the early part of my coaching career, I made a big mistake with clients. I would ask them to write out their stories.  Why is that a mistake?  Because the written word looks good on paper, but it doesn’t always sound good to the ear. I call it going into...

Storytelling Insight: Should You Start With Your Story Or Your Message?

A common question in storytelling is, “Do I write the story and then create the message or do I start with the message and then work on the story?” There’s not a right or wrong answer to this. However, I’m a big fan of having the message first and then...

One Simple Step To Turn Your Story Into An Awesome And Unforgettable Experience

A statement I often hear from people is, “I don’t have a story anyone would want to listen to.” I can give you one thousand reasons why this is not true, but here are three: If you own a business, If you’ve ever been in a long-term relationship, If you have children,...
3 Benefits Metaphors Bring to Your Speech

3 Benefits Metaphors Bring to Your Speech

Does Your Story Make Your Listener’s Brain Work Too Hard? In his bestselling book, ‘Building a StoryBrand,’ Donald Miller points out the human brain has two main functions: Survival Conserve calories Too many speakers make their audiences work too hard to...
A New Perspective on an Old Problem — 5 Simple Steps to Create Your Best Story

A New Perspective on an Old Problem — 5 Simple Steps to Create Your Best Story

Perhaps the biggest challenge I see as a storytelling consultant is this: Most people are inserting too much information and backstory into their narrative. What is the impact on your audience when you do this? The Lunch Buffet Effect. You remember buffets,...