One Simple Test To Know If Your Business Is True to Its Word

One Simple Test To Know If Your Business Is True to Its Word

My friend Dan is a top-notch business consultant. Recently he was advising a client on how to effectively demonstrate her company’s value. He told her, “If you tell stories you can effectively demonstrate your vision and mission.” Her response? “Dan, we...
One Easy Way To Alienate (Or Piss Off) Your Audience, And Guarantee Your Message ISN’T Heard

One Easy Way To Alienate (Or Piss Off) Your Audience, And Guarantee Your Message ISN’T Heard

“I know I’m over time, but I’ve got two more points I want to make.   ~ A common speaking refrain I was sitting in a room with about 100 other people. The speakers were sharing updates on various activities within our city. The final speaker was clearly over his...
How To Include Your Audience To Craft Stories That Resonate and Engage

How To Include Your Audience To Craft Stories That Resonate and Engage

Picture this: You’re sharing your best story with an audience. You reach a key moment in the narrative, deliver the line and… there’s that magical moment when you and the audience sync perfectly. The moment creates a powerful and lasting impression. The...
The Overlooked Pot Of Gold That Will Supercharge Your Next Presentation

The Overlooked Pot Of Gold That Will Supercharge Your Next Presentation

For years, I have suggested that people start a daily story file. At the end of each day, take two or three minutes and think about the stories that impacted you. This was a good idea because I got people thinking about their most important experiences. But, in a...