Structure Your Story to Leave an Impact on the Audience

Create Your Blockbuster Story

What Blockbuster Movies Can Teach You About Story Telling

In the last two posts, you read about Michael Hauge’s six storytelling steps. The first four are:
  • Introduce of your hero
  • Describe the circumstances that person faces
  • Explain a desire the hero wishes to achieve
  • Present a conflict(s) faces to achieve the desire
In this post you’ll pick up insight into the final two steps of this process:
  • Explain the Climax of the story.
  • Describe the Aftermath

The Climax of Your Story

The climax is the scene where the character learns a lesson, or new way of thinking, feeling or acting. This is the lesson that you want to convey to the audience. Consider the financial planning story about Susan (described in the previous two blogs). Her original intent in the story was to provide the best possible education for her daughter.
She learns that paying for college may jeopardize her own retirement. To achieve her goal and protect her future, she needs to change her approach to money management. She picks up new ideas about investing, insurance, and tax planning. Her planner offers new ways to get college grants and loans.
Because of this experience, Susan is that she is better educated about money. This shift in thinking changes the financial decisions and actions she takes.

Your Gift to the Audience

The sixth and final piece of the storytelling puzzle is the aftermath. It’s often overlooked by presenters. Leaving out this part of the story reduces the impact your story will have on others. It will decrease the number of people who act on your message.
Why is it important?
Because it shows the new life the character is experiencing. This is a different way of living that she is experiencing. The key to this step is:
The listener must want the new way of thinking, feeling or acting.
Consider Susan’s story. She believed all she needed was college planning advice. Then she experienced a thorough financial checkup. She learned that her retirement was at risk if she continued on the same path.
This can create stress, anxiety and fear. This is also a relatable situation. The majority of people face these same circumstances. Stories like Susan’s stir their own financial fears . These feelings can open them to new ideas about how to manage money.
The aftermath scene gives insight into the new emotional state of the character. Her new financial perspective offers the retirement she wants. She feels confidence, security and peace of mind.
Other people connect with Susan because of her struggles. Her success in overcoming the obstacle and creating success is a result they want. They’re now open to listening to new ideas from the financial advisor.

Use Michael Hauge’s 6-step story formula to create a memorable experience.

  • Introduce your relatable main character in a difficult circumstances that your audience understands.
  • Increase the conflict to heighten the emotional struggle.
  • Show the climactic scene where the new way of living is learned.
  • Describe your character’s new life
Do this, and you’ll connect at a deep level with your audience. You’ll also enhance your odds of persuading the to act on your message.


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How To Create a ‘Blockbuster’ Story – Part 3 ultima modifica: 2017-02-25T09:52:00-05:00 da Michael Davis