Last week, you read about a foundational concept – how to incorporate humorย to be a funnier speaker.
Here is a 7-step process to uncover and develop that humor:
1. Ask โWhat could be funny about this?โ
Consider the picture of our pup, Sky, sitting in my office chair.ย I had stepped out of the office for a short
time.
When I returned, she had hopped into the chair. She had an inquisitive look on her face, with her ears perked. I grabbed my phone and snapped the picture.
I looked at it, and knew it had terrific potential for humor. I asked the question, โWhatโs funny about this?โ
2.ย Be open to whatever comes into your brain.
As soon as I asked that question, my brain went into overdrive. I grabbed a yellow pad and wrote whatever ideas popped into my head.
I like puns, and they were racing through my brain. I wrote down all of them. I thought of words or phrases associated with dogs that I could use in a different context.
An important point:
At this stage of the process, donโt censor yourself. You wonโt use all ideas, but capture every one.
Here are some ideas that didnโt make the final cut:
โHope you had a howling good time while you were outโ
โDid you go pick up my pup-erroni pizza, Dad?โ
โIโm feelinโ dog-tired, can’t a canine get a nap around here!!
โWell, arenโt you the cats meow, struttinโ in here lateโ
Here are the ones that made it into the post:
โShe was barking out orders all over the place.โ
โShe said, “Sure, I’m all ears.”ย
โI thought she was being a little ruff on everyone.โ
โAfter a long paws for reflectionโ
โI’m going to have to bone up on all the new rulesโย
3. Run the material through Test #1
This is a simple test. After you read throughย what youโve written, answer this question:
Does it make me laugh? (or, is it funny toย me?)
After I wrote out the above ideas, I ran each through this question. If I laughed, and they helped me weave a consistent story, I included them.
The bottom line is, if itโs not funny to you, chances are it wonโt be funny to others.
4. Run the material through Test #2
Speaking of making others laugh, thatโs the second test. Do other people think the material is funny?ย
The post with the picture of Sky is an excellent example of this step. I received many comments and emails about it. People think it’s funny. Social media is an excellent tool to test potential humor for your talks.
Other ideas are to drop them into everyday conversations, test them at social gatherings, or try them in speeches at Toastmasters.
An important point here:
Don’t look for uproarious laughter in the beginning.
Humor takes time, testing and adjustments. Hereโs a valuable suggestion from my mentor, Darren Lacroix. He’s a former stand-up comedian. When he gets an idea, he shares it with others. What he looks for is any kind of positive response – a smile, a chuckle, even an audible sound like โhmmmmm.โ
Darren says, โThose responses tell you that youโve got something to work with. Then you need to test and refine it.โ
5. Use humor to support your foundational conceptย
In speaking, donโt use humor only to get a laugh. This can make you look like someone who doesnโt have a message. If you only want to make others laugh, thatโs OK. But, let the group youโre speaking to know this ahead of time. Most organizations today are looking for entertaining presentations, but more importantly, they want a valuable message.
Your funny material should support a point, ease the tension in a story, or set up a memorable line. Humor simply to create laughter onlyย leaves audiences with a good laugh.
6. Donโt be afraid to laugh at what YOUย say.
Some people have suggested that you shouldnโt laugh at your own funny lines.
Why not?
Some of the best speakers in the world laugh at their own humor. One of my favorites, Les Brown, has an infectious laugh that spurs his audience to laugh even more. He laughs at many of his own lines. And, Les definitely leaves people with powerful, life-changing messages.
When you laugh at humorous lines or stories, you show your audience that you’re having fun. Don’t you enjoy presenters who have fun when they speak?
When youโre laughing at your own funny lines, youโre not propping yourself. You’re acknowledging the humor of the words youโve said. If something is funny, laugh!ย
7. If they donโt laugh, donโt sweat it.
Unlike a comedy routine, humor is not the most important part of a speech.
If audiences don’t laugh at a comedian’s jokes, that’s bad. If people donโt laugh at your stories or one-liners in your speech, remember that itโs the main message you want them to walk away with. If they take that away and use it, the laughter is a bonus.
If they don’t laugh at the humor in your speech, it’s OK. They still walk away with your main message.
Humor is a great connector. It opens people to your message.
Use these seven steps to craft more humor in your speech. You’ll increase the chances of your message sticking long after you speak.
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Michaelโs mission is to help leaders, managers and sales professionals communicate with more confidence, impact, and influence. This passion is born from his own communication difficulties early in his career.
Fortunately, he discovered that public speaking is like riding a bike, swimming or driving a car - itโs a learnable skill. Once he discovered this โsecretโ he became a voracious student of the craft. He took courses, studied some of the worldโs best speakers and storytellers and continues to study presentation and business storytelling skills.
He is hired by companies and organizations, leaders, managers and sales professionals, and TEDx speakers to help them become more confident, impactful and influential communicators.

