The Secret CODE To Stir Audience Emotions
When you hear a memorable story, do you know why it has an impact on you?
Audiences often tell me it’s because the story touched their emotions.
This is true, but there’s a deeper and more impactful reason. Well-told stories resonate with you because they trigger the Brain CODE.
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What is the Brain CODE?
It’s based on the release of a series of brain chemicals — the neurotransmitters. They’re released when you hear a sensory-rich and emotional story.
Narrative was critical to the survival of our earliest ancestors. They shared their history, morals, and history through story. They did this before they created written language.
Over the millennia, human brains evolved to react to stories. The best ones triggered the listener’s senses and emotions.
We now live in a time of speedy and massive technological change. But, our brains are still ‘wired ’the same way as our forebears. Neurotransmitters flood into our body when we hear compelling narratives.
The CODE Defined
These are the four specific neurotransmitters we’re referring to:
Cortisol
Oxytocin
Dopamine
Endorphins
In our next four posts, we’ll take a deeper look into each of these to understand why they work. You’ll understand how each can improve your communication impact and influence.
For now, know that triggering the Brain CODE enables you to:
– Immediately grab your listeners ’attention
– Keep their interest from start-to-finish
– Inspire them to act
– Earn their trust
Do this, and you’ll:
Sell more of your product, service, or idea
Become better known
Increase your impact
Make more money
Free up more time
Look for our next post. You’ll gain insights into the benefit of triggering the release of cortisol in your listener.
RECOMMENDED RESOURCE
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But only if you know the foundational pillars to high impact stories.
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When I was a financial planner, I used these in my presentations. I tripled my number of prospective clients.
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Michael’s mission is to help leaders, managers and sales professionals communicate with more confidence, impact, and influence. This passion is born from his own communication difficulties early in his career.
Fortunately, he discovered that public speaking is like riding a bike, swimming or driving a car - it’s a learnable skill. Once he discovered this ‘secret’ he became a voracious student of the craft. He took courses, studied some of the world’s best speakers and storytellers and continues to study presentation and business storytelling skills.
He is hired by companies and organizations, leaders, managers and sales professionals, and TEDx speakers to help them become more confident, impactful and influential communicators.
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