Storytelling Insight: Should You Start With Your Story Or Your Message?

A common question in storytelling is, “Do I write the story and then create the message or do I start with the message and then work on the story?” There’s not a right or wrong answer to this. However, I’m a big fan of having the message first and then...
3 Benefits Metaphors Bring to Your Speech

3 Benefits Metaphors Bring to Your Speech

Does Your Story Make Your Listener’s Brain Work Too Hard? In his bestselling book, ‘Building a StoryBrand,’ Donald Miller points out the human brain has two main functions: Survival Conserve calories Too many speakers make their audiences work too hard to...