Why Your Story Doesn’t Need To Be One Hundred Percent Factual

A question I often hear about storytelling is, “Does my story have to be true?” What is your knee-jerk reaction to this question? The first time I heard this question, my emotional response was, “Yes! Anything else would be a lie.” I had plenty of ‘proof’ to back this...
Earn Trust With One Simple Step In Your Story

Earn Trust With One Simple Step In Your Story

  (This is the second of four posts about quickly gaining buy-in to your message. If you missed the first post, click here) You’ve opened your story and your audience is leaning in to hear more. You’ve created tension and the cortisol is pumping through...
How To Avoid Sending Your Audience To Your Biggest Competitor

How To Avoid Sending Your Audience To Your Biggest Competitor

Every time you speak, you are in competition.  Not with other individuals or companies. You’re competing with a device that has become the center of most peoples lives: The cell phone. I know what you may be thinking, “Thanks, Mr. Obvious. Everybody knows that.”...