Why Stress Helps Your Story – And Is Good For Your Audience

Why Stress Helps Your Story – And Is Good For Your Audience

In a previous post, we talked about tapping into the Brain CODE. This enables you to develop a quicker and deeper connection with your audience. If you missed that post, you can read it if you click here. Now it’s time to take a deeper dive into the CODE....
Are You Sending Your Audience On A Detour With This One Mistake?

Are You Sending Your Audience On A Detour With This One Mistake?

I was listening to a speaker talk about fishing experiences when he was a child. He was expertly demonstrating casting a line into a lake, only to pull an empty fishing hook out of the water. After doing this three times, he then pulled a stuffed fish out of his...
How To Avoid Sending Your Audience To Your Biggest Competitor

How To Avoid Sending Your Audience To Your Biggest Competitor

Every time you speak, you are in competition.  Not with other individuals or companies. You’re competing with a device that has become the center of most peoples lives: The cell phone. I know what you may be thinking, “Thanks, Mr. Obvious. Everybody knows that.”...