Story Insight #8 – How To Give Energy And Inspire Action With Your Foundational Phrase

Story Insight #8 – How To Give Energy And Inspire Action With Your Foundational Phrase

Now that you have the first version of your foundational phrase, let’s work on making it action oriented. (If you missed the last video on the first step in crafting your Foundational Phrase, click here) The best phrases trigger an emotional or action-oriented...
Storytelling Insight: Why you should record your story before you write it

Storytelling Insight: Why you should record your story before you write it

In the early part of my coaching career, I made a big mistake with clients. I would ask them to write out their stories.  Why is that a mistake?  Because the written word looks good on paper, but it doesn’t always sound good to the ear. I call it going into...
3 Benefits Metaphors Bring to Your Speech

3 Benefits Metaphors Bring to Your Speech

Does Your Story Make Your Listener’s Brain Work Too Hard? In his bestselling book, ‘Building a StoryBrand,’ Donald Miller points out the human brain has two main functions: Survival Conserve calories Too many speakers make their audiences work too hard to...