Your brain doesn’t just hear storiesโit feels them, remembers them, and makes decisions because of them. But not every story resonates.
Why?
Dr. Kendall Havenโs extensive research uncovered a specific sequence your brain naturally seeks:
– A relatable character
– Distinctive character traits
– A specific goal for the character
– Motivation for the character to achieve the goal
– Obstacles that keep the character from achieving the goal
– The stakes if the goal isn’t accomplished
– Sharing the struggle endured by the character in pursuit of the goal
– Highlighting the goal achievement and resolution of the story
Stories crafted in this order are processed faster, remembered longer, and trusted deeply. They transform communication, sales, and leadership effectiveness.
Ready to leverage these narrative insights?
Watch this video for powerful real-world examples and success stories of professionals using the storytelling ABS framework to achieve remarkable results. CLICK HERE
Michaelโs mission is to help leaders, managers and sales professionals communicate with more confidence, impact, and influence. This passion is born from his own communication difficulties early in his career.
Fortunately, he discovered that public speaking is like riding a bike, swimming or driving a car - itโs a learnable skill. Once he discovered this โsecretโ he became a voracious student of the craft. He took courses, studied some of the worldโs best speakers and storytellers and continues to study presentation and business storytelling skills.
He is hired by companies and organizations, leaders, managers and sales professionals, and TEDx speakers to help them become more confident, impactful and influential communicators.
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