Here’s One Reason Why Stories Fail To Connect

Here’s One Reason Why Stories Fail To Connect

Have you ever listened to a story that left you feeling…. Meh? There are several reasons why stories don’t create an emotional connection. One of the most common is lack of motivation for your main character. Consider this story: A prospective client wants to give...

Public Speaking Is Your Number One Fear… Or Is It?

Look at any list of fears and phobias. You’ll find public speaking listed at or near the top. This makes sense, right? Everybody knows public speaking is a terrifying experience. Why is this activity considered our #1 fear? There are various opinions. For years,...
Earn Trust With One Simple Step In Your Story

Earn Trust With One Simple Step In Your Story

  (This is the second of four posts about quickly gaining buy-in to your message. If you missed the first post, click here) You’ve opened your story and your audience is leaning in to hear more. You’ve created tension and the cortisol is pumping through...
How To Avoid Sending Your Audience To Your Biggest Competitor

How To Avoid Sending Your Audience To Your Biggest Competitor

Every time you speak, you are in competition.  Not with other individuals or companies. You’re competing with a device that has become the center of most peoples lives: The cell phone. I know what you may be thinking, “Thanks, Mr. Obvious. Everybody knows that.”...