Here’s One Reason Why Stories Fail To Connect

Here’s One Reason Why Stories Fail To Connect

Have you ever listened to a story that left you feeling…. Meh? There are several reasons why stories don’t create an emotional connection. One of the most common is lack of motivation for your main character. Consider this story: A prospective client wants to give...

Why Your Story Doesn’t Need To Be One Hundred Percent Factual

A question I often hear about storytelling is, “Does my story have to be true?” What is your knee-jerk reaction to this question? The first time I heard this question, my emotional response was, “Yes! Anything else would be a lie.” I had plenty of ‘proof’ to back this...
Earn Trust With One Simple Step In Your Story

Earn Trust With One Simple Step In Your Story

  (This is the second of four posts about quickly gaining buy-in to your message. If you missed the first post, click here) You’ve opened your story and your audience is leaning in to hear more. You’ve created tension and the cortisol is pumping through...
Are You Sending Your Audience On A Detour With This One Mistake?

Are You Sending Your Audience On A Detour With This One Mistake?

I was listening to a speaker talk about fishing experiences when he was a child. He was expertly demonstrating casting a line into a lake, only to pull an empty fishing hook out of the water. After doing this three times, he then pulled a stuffed fish out of his...