Why Your Story Doesn’t Need To Be One Hundred Percent Factual

A question I often hear about storytelling is, “Does my story have to be true?” What is your knee-jerk reaction to this question? The first time I heard this question, my emotional response was, “Yes! Anything else would be a lie.” I had plenty of ‘proof’ to back this...

What Your Audience Really Wants — And How To Leave Them On A High

(This is the last post in our storytelling Brain CODE series. If you missed the post about the importance of creating stress in your story, you can read it by CLICKING HERE) It’s good to create tension in your listener. It’s NOT OK to leave them feeling that way by...
Earn Trust With One Simple Step In Your Story

Earn Trust With One Simple Step In Your Story

  (This is the second of four posts about quickly gaining buy-in to your message. If you missed the first post, click here) You’ve opened your story and your audience is leaning in to hear more. You’ve created tension and the cortisol is pumping through...
Improve the Impact of Your Speech Rehearsals With This One Trick

Improve the Impact of Your Speech Rehearsals With This One Trick

Picture this… You’ve written your speech. You’re satisfied with the flow of ideas. Now it’s time to internalize your talk. You begin practicing out loud. Five minutes into your rehearsal, your phone rings. Ahh! You forgot to turn off your ringer! But, you need to take...