How To Create Interest In Intangible Ideas

How To Create Interest In Intangible Ideas

Do you have to present intangible ideas that can be difficult for people to grasp? How do you present them so that people understand and don’t get confused by the details? I was a financial advisor for 29 years. We had to discuss concepts like rates of return,...

What Your Audience Really Wants — And How To Leave Them On A High

(This is the last post in our storytelling Brain CODE series. If you missed the post about the importance of creating stress in your story, you can read it by CLICKING HERE) It’s good to create tension in your listener. It’s NOT OK to leave them feeling that way by...
Story Insight #10 – How To Capture Attention With Alliteration And Rhythm

Story Insight #10 – How To Capture Attention With Alliteration And Rhythm

In this fourth and final tip for creating a memorable foundational phrase, do your best to create rhythm and alliteration.  Alliteration, like with my phrase Sell more with Stories, includes repetition of the same sound — in this case “S.”  Rhythm comes from shorter...
3 Costly Humor Mistakes Which Derail the Impact of Your Speeches and Stories

3 Costly Humor Mistakes Which Derail the Impact of Your Speeches and Stories

It’s common knowledge in speaking circles that humor greatly increases the impact of your message. But, there’s a caveat. Your humor must be relevant and appropriate for each audience. Therefore, let’s take a look at three common mistakes that hurt your impact and...
Oh No! Some People in the Audience Don’t Like Me! What Do I Do?

Oh No! Some People in the Audience Don’t Like Me! What Do I Do?

Have You Fallen for the ‘Speaking Trap?’ My friend Tom frequently gives presentations. Recently he told me, “Six weeks ago, I got a last-minute opportunity to speak in person again. I grabbed it. “Then I learned it was a presentation to a group of high school kids....

Create Deeper Interest With This Key Story Element

Why Most Stories Don’t Connect An important aspect of stories is the goal of the main character. What does this individual want to achieve? Too often, speakers present this ‘finish line’ in vague terms: – A financial advisor tells the story of a couple who want...