Story Insight #8 – How To Give Energy And Inspire Action With Your Foundational Phrase

Story Insight #8 – How To Give Energy And Inspire Action With Your Foundational Phrase

Now that you have the first version of your foundational phrase, let’s work on making it action oriented. (If you missed the last video on the first step in crafting your Foundational Phrase, click here) The best phrases trigger an emotional or action-oriented...
Story Insight #7 – The First Step To Create Your Memorable Foundational Phrase

Story Insight #7 – The First Step To Create Your Memorable Foundational Phrase

Remember this phrase, “A message is a mess with age.”  When starting to create your foundational phrase, don’t attempt to make it perfect in the beginning. Get ideas out of your head and on to paper (or a spreadsheet).  A good starting point for creating your...
Storytelling Insight: Why you should record your story before you write it

Storytelling Insight: Why you should record your story before you write it

In the early part of my coaching career, I made a big mistake with clients. I would ask them to write out their stories.  Why is that a mistake?  Because the written word looks good on paper, but it doesn’t always sound good to the ear. I call it going into...

Storytelling Insight: Should You Start With Your Story Or Your Message?

A common question in storytelling is, “Do I write the story and then create the message or do I start with the message and then work on the story?” There’s not a right or wrong answer to this. However, I’m a big fan of having the message first and then...