Are You Speaking For The Right Reasons?

Have you ever received bad advice about speaking?

My prospective client Mr. Stevens did. He wants to become a paid speaker. A speech coach told him,Avoid This Costly Mistake - If You Want to Be a Paid Speaker โ€œYou should find a hot topic, one that people are paying good money for. Build your business around that.โ€

This is bad advice.

Why?

Doesnโ€™t it make sense to speak on a topic that others will pay for?

Yes. But, with one condition. To create long-term success in speaking, you have to be an expert on your topic. Organizations today want presenters who can do a deep dive into their topic.

To sustain yourself through the ups-and-downs of the business, it helps if you enjoy your topic, too.

Speaking on the โ€˜subject-of-the-dayโ€™ isnโ€™t an effective โ€” or proven โ€” long-term strategy. Fads come and go. Hot topics typically last a year or two, or even a few months.

If you follow this strategy, youโ€™ll always be chasing new topics. And you canโ€™t predict which ones people will pay for.

Thereโ€™s a bigger problem with this approach. Speaking just to receive a paycheck is insincere. Audiences today are perceptive โ€” they sense lack of authenticity. And you will not positively impact them.

This isnโ€™t why you want to speak, is it?

How do you solve this dilemma?

A Proven Business Formula For Paid Speaking

Follow the advice of Alan Weiss, leading business consultant, author and speaker. These are four conditions he suggests when pursuing paid speaking engagements:

CONDITION #1: Understand the value you can bring to others

CONDITION #2: Research to determine who needs what you offer

CONDITION #3: Find those people

CONDITION #4: Discover if they can pay you

This is a simple formula, but it’s not easy to execute. It will take time, energy and persistence. But, it’s a proven process that has worked for many successful speakers who are well-paid.

As your speaking career evolves, be selective about the advice you follow. Consider the long-term implications of suggestions you receive. Well-meaning individuals can send you down a path that sets you back years. They may even ruin your opportunities for success in the speaking business.

Follow Alan Weissโ€™s four-step model and you will โ€œstack the deckโ€ in your favor. Meeting planners and organizations will seek you out. Your impact will resound long after you speak. And, you’ll enjoy speaking more than ever.

RECOMMENDED RESOURCE

โ€˜Go Ahead and Laugh: A Serious Guide to Speaking With Humorโ€™

What is the right type of humor to include in your speeches?

How do you include funny material without taking away from your message?

If youโ€™re not a naturally funny person, how do you make people laugh in a speech?

In โ€˜Go Ahead and Laugh, A Serious Guide to Speaking with Humor,โ€™ presentation expert Rich Hopkins breaks down 11 speeches and helps you understand how to uncover the humor that exists in your stories. After reading this one-of-a-kind book, you will knowโ€ฆ

– The difference between humor and jokes [there is a HUGE difference]

– How to use your stories to make audiences laugh

– Techniques to deliver your funniest material with maximum effect

– Using humorous self-deprecation to increase your likability

โ€ฆand much more!

Once youโ€™ve learned how to create more laughter within your speeches, youโ€™ll find that, your speeches improve and youโ€™ll become a much more in-demand presenter.ย 

To order, visit:ย  https://speakingcpr.com/go-ahead-and-laugh/

Avoid This Costly Mistake – If You Want to Be Paid For Speaking ultima modifica: 2017-12-10T10:25:41-05:00 da Michael Davis