One Simple Step To Turn Your Story Into An Awesome And Unforgettable Experience

A statement I often hear from people is, “I don’t have a story anyone would want to listen to.” I can give you one thousand reasons why this is not true, but here are three: If you own a business, If you’ve ever been in a long-term relationship, If you have children,...
3 Benefits Metaphors Bring to Your Speech

3 Benefits Metaphors Bring to Your Speech

Does Your Story Make Your Listener’s Brain Work Too Hard? In his bestselling book, ‘Building a StoryBrand,’ Donald Miller points out the human brain has two main functions: Survival Conserve calories Too many speakers make their audiences work too hard to...
A New Perspective on an Old Problem — 5 Simple Steps to Create Your Best Story

A New Perspective on an Old Problem — 5 Simple Steps to Create Your Best Story

Perhaps the biggest challenge I see as a storytelling consultant is this: Most people are inserting too much information and backstory into their narrative. What is the impact on your audience when you do this? The Lunch Buffet Effect. You remember buffets,...
What Does Your Billboard Say?  How to Capture Your Audience in 10 Seconds or Less

What Does Your Billboard Say? How to Capture Your Audience in 10 Seconds or Less

According to the website 99 Designs, the average driver has only 5 to 10 seconds to view a billboard and comprehend the message.  Why should you care? Because the average audience member has the same attention span as a driver in traffic. What Does Your Billboard Say?...
How to Avoid These 3 Barriers That Keep You From Succeeding When You Speak

How to Avoid These 3 Barriers That Keep You From Succeeding When You Speak

Speaking Success Barrier #1 — Attention Spans According to research from the National Center for Biotechnology Information, the average attention span of audiences has decreased 31% since 2000. When we are giving speeches or presentations, this presents a problem in...