In this fourth and final tip for creating a memorable foundational phrase, do your best to create rhythm and alliteration.
Alliteration, like with my phrase Sell more with Stories, includes repetition of the same sound — in this case “S.”
Rhythm comes from shorter words:
Just do it!
I have a dream.
Sell More With Stories
Each easily rolls off the tongue.
Every one is brief and to the point.
Don’t Get Cute
One of the frequent problems I see is speakers who try to get too creative and too cute with their language. They use words that aren’t going to be remembered a few minutes after they’re spoken, much less a month from now.
Keep it simple. Keep it straight.
Short specific phrases, with alliteration and rhythm will help you create a foundational phrase that sticks in the minds and hearts of your listener.
RECOMMENDED RESOURCE
Would you like to become three times more effective as a storyteller?
If you’d like to become a more impactful, influential, and persuasive storyteller, develop the habit of studying this craft. 52 Storytelling Insights helps you do this.
They provide insights from the world’s leading storytellers. Each week you’ll receive a 5-minute audio lesson that provides insights,
Every insight builds on previous ones so that you’ll have proven tools and processes which enable you to create meaningful and memorable stories.
To pick up your weekly storytelling insights (no-cost & no-obligation) Click Here: 52StoryInsights
Michael’s mission is to help leaders, managers and sales professionals communicate with more confidence, impact, and influence. This passion is born from his own communication difficulties early in his career.
Fortunately, he discovered that public speaking is like riding a bike, swimming or driving a car - it’s a learnable skill. Once he discovered this ‘secret’ he became a voracious student of the craft. He took courses, studied some of the world’s best speakers and storytellers and continues to study presentation and business storytelling skills.
He is hired by companies and organizations, leaders, managers and sales professionals, and TEDx speakers to help them become more confident, impactful and influential communicators.
Address:
Phone: 
