
In this fourth and final tip for creating a memorable foundational phrase, do your best to create rhythm and alliteration.ย
Alliteration, like with my phrase Sell more with Stories, includes repetition of the same sound โ in this case โS.โย
Rhythm comes from shorter words:
Just do it!ย
I have a dream.ย
Sell More With Stories
Each easily rolls off the tongue.ย
Every one is brief and to the point.
Donโt Get Cute
One of the frequent problems I see is speakers who try to get too creative and too cute with their language. They use words that aren’t going to be remembered a few minutes after theyโre spoken, much less a month from now.ย
Keep it simple. Keep it straight.ย
Short specific phrases, with alliteration and rhythm will help you create a foundational phrase that sticks in the minds and hearts of your listener.
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Michaelโs mission is to help leaders, managers and sales professionals communicate with more confidence, impact, and influence. This passion is born from his own communication difficulties early in his career.
Fortunately, he discovered that public speaking is like riding a bike, swimming or driving a car - itโs a learnable skill. Once he discovered this โsecretโ he became a voracious student of the craft. He took courses, studied some of the worldโs best speakers and storytellers and continues to study presentation and business storytelling skills.
He is hired by companies and organizations, leaders, managers and sales professionals, and TEDx speakers to help them become more confident, impactful and influential communicators.

