How to Tell Stories That Create an Instant Bond
Michael Hauge is a long-time screenwriting and story consultant in Hollywood. Each month, I have the privilege of co-hosting a webinar with Michael. We teach storytelling skills to speakers.
Actually, Michael teaches the skills. I add an occasional comment and listen to his wisdom. For the next six weeks, you’ll pick up his process. You’ll gain insight into crafting stories with the same impact of Hollywood blockbusters.
Why Tell Stories?
Michael’s biggest takeaway is that there is one purpose to telling stories – to create emotion. If you don’t do this, people will quickly tune out.
Start with showing the everyday life of your main character – the hero of your story. As Michael says…
“The opening 10% of your stories must draw the audience into the initial setting. It must reveal the everyday life your hero has been living. And it must establish identification with your hero. This means making her sympathetic, threatened, likable, funny and/or powerful.”
The purpose of this is to make the character relatable. It’s easier to create a bond with a hero if that person is like the audience.
My Story of Wanting to Drive a Race Car
In my story ‘Full Throttle’ I open with an experience I had with my Dad when I was 10. He took me to the Indianapolis 500 auto race. I loved it so much it created a lifelong affection for the event.
My ‘everyday’ life experience, in this case, is an annual trip with friends to attend the race. This is relatable because many people have some type of annual ritual with friends or family. It could be a favorite vacation place, a sporting event, or ‘boys/girls weekend.’
Another Connecting Aspect of Your Stories
There’s one more aspect of this story the audience can relate to. Every year I attended the race, I had one question:
“What would it be like to drive one of those cars that fast?”
That question never left me, and I always fantasized about driving an Indy car.
How is this relatable to the audience?
Because everyone has secret desires! It could be a fantasy vacation place, an athletic achievement, or the ideal job. The shared experience in this part of my story is the unfulfilled dream.
In just a few lines, I have a connection with the audience. Not because of the specific details of the story – an auto race or driving a car fast. It’s the underlying aspect of those details – an experience with a loved one and a long-held dream.
Use Openings in Your Stories to Quickly Connect
There is a key aspect to Michael’s first step – create a fast bond with your audience. In the first 10% of your stories, share common experiences. You’re then ready for the second part of Michael’s process.
You’ll have to wait until next week to discover that secret.
Do you see what I did there, I employed yet another storytelling tool – create curiosity.
Recommended Resource
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