Use theย Hallway Test to Personalize Your Speech
“How many of you have ever struggled to leave a lasting impact on an audience when you give a speech?โ
When I ask this question to groups, many hands are raised. There are several reasons that speakers are quickly forgotten. One is a subtle, but powerful process that can create the feeling in an audience member that youโre speaking directly to that person.
This concept is called โLook to All, Speak to One.โย Itโs a simple delivery tool that will quickly connect you to individual audience members. Itโs involves a slight, yet powerful change in how you ask questions.
Consider the question used to open this article, โHow many of you have struggled to leave a lasting impact on an audience?โ ย That is not exactly how I ask that question, although itโs the way most speakers ask it.
The key to the question is the words โHow many of you have everโฆโ ย When an audience is asked this question, youโre speaking to the entire group โ youโre missing the individual connection the question could provide.
The more effective way to pose this question is to ask โHave YOU everโฆ.โย By replacing โhow many of youโ with โyou,โ ย audience members will feel that you are talking specifically to them.ย Again, this is a subtle, yet powerful change that creates a deeper bond.
Use the Hallway Test to create a memorable speaking experience
How do you know when to make this change? Use a simple test taught by my coach, Craig Valentine. Itโs called the Hallway Test. Imagine youโre walking down a hallway, and as a friend approaches, would you ask, โHow many of you are going out for lunch?โ Or, would you ask, โAre you going out for lunch?โ
Obviously, youโd choose the latter. You can use this test to structure any question in your speech to create the effect of โThis speaker is talking directly to me.โ
If you want your message to last long after you speak, an important step is to rephrase your questions with the Hallway Test.ย Do this, and your audience members will feel like youโve had a one-on-one conversation just with them.
What have you done to create the feeling that you’re talking to each individual audience member?
You are invited to leave your thoughts below:
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Educational Resources of the Week
The bookย ‘Start with WHY,’ by Simon Sinek. This is not a book about speaking or storytelling, but itโs a terrific tool to help create the foundation of your next presentation.ย Mr. Sinek has changed the point of view of people all around the world with this classic work. Once you understand and communicate your own โwhy,โ your influence and impact on others will change dramatically. For more information, visit: http://amzn.to/1i65OV3.
Mr. Sinek also has aย highly rated YouTube speech in which he elaborates on the concept of ‘Start With WHY.’ To see his presentation, visit: .
Michaelโs mission is to help leaders, managers and sales professionals communicate with more confidence, impact, and influence. This passion is born from his own communication difficulties early in his career.
Fortunately, he discovered that public speaking is like riding a bike, swimming or driving a car - itโs a learnable skill. Once he discovered this โsecretโ he became a voracious student of the craft. He took courses, studied some of the worldโs best speakers and storytellers and continues to study presentation and business storytelling skills.
He is hired by companies and organizations, leaders, managers and sales professionals, and TEDx speakers to help them become more confident, impactful and influential communicators.
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Michael,
Great point!
It’s hard to believe that by changing just three words, you can deliver an impact twice as powerful. I will put this technique in my next speech – thanks!
John
Hi John
You’re correct – subtle shifts in HOW we express our thoughts can have a profound difference in the way people react to us.
Mike
Hi Mike,
I was taught many years ago to address as many audience members as possible during my talk by speaking directly into their eyes for 2-4 seconds. As I talk, I go around the audience with my eyes and I’ve learned that each member I have eye contact with feels I spoke directly to them. It takes pressure off of me, makes the audience feel I’m talking directly to them individually and enables me to see who is listening and who needs more of my attention.
Thanks for asking.
Jim
Jim, you are right on about eye contact. Far too many speakers either don’t look at their audiences, or use the ‘sweeping eye scan’ which prevents eye-to-eye contact.
The combination of you-focused statements with solid eye contact creates a feeling for the audience member that ‘this speaker is talking directly to me.’
Thanks for sharing your wisdom, and Happy New Year.
Mike – your message has just changed the opening lines of my speech to the Prime Timers at church on “Clean Up the Clutter.” It is a simple message that is easy to understand and help us connect better to our audience. Thank you very much!!!
Carol
Thanks Carol. You’re an inspiration because you are always learning and growing.
Happy New Year!