Have You Fallen for the โSpeaking Trap?โ
My friend Tom frequently gives presentations. Recently he told me, โSix weeks ago, I got a last-minute opportunity to speak in person again. I grabbed it.
โThen I learned it was a presentation to a group of high school kids. Not my favorite group because theyโre tough. But, I was happy to be in front of a live audience again.
โWith my experience, not much bothers me. But, this one kid fell asleep in the front row. I donโt know why, but it made me really mad. I was angry!
He paused and asked, โWhy do you think I got so mad?โ
I said, โWeโve all been offstage so long and staring at screens that weโve forgotten that when weโre in-person, people who donโt love our material canโt turn off their cameras and hide their boredom. In-person, itโs right there in front of the world for all of us to see.โ
โAnd since we havenโt been in front of audiences, even if there are 499 others in the room who are enthralled with your talk, youโre susceptible to focusing on that one person who isnโt.โ
Tom said, โI know, and it bugs me that I let it get to me.โ
I said, โEven though youโre experienced, you fell into the trap.โ
He said, โWhat trap?โ
I said, โthe belief that youโre there to help every person in the room.โ
The Hard Truth About Being a Speaker
Iโve been speaking in front of audiences since 1993. Hereโs one of the most valuable lessons Iโve learned along the wayโฆ
Some people in your audience are not going to like you.
It doesnโt matter how knowledgeable you are.
It doesnโt matter how passionate you are.
It doesnโt matter how charismatic you are.
Some people arenโt going to like you or your topic.
It may be because youโre a man, or youโre a woman.
Your skin may be too light, or too dark.
You may be too young, or too old.
You may be too heavy, or too thin.
You might remind someone of a creepy uncle, or an aunt who always
berated that person when she was a child.
The list of reasons is endless.
Orโฆ
On the other hand, it might not have anything to do with you.
Itโs easy to forget we donโt know whatโs happening in the lives of the audience.
I reminded Tom, โThe kid who fell asleep may be sick. His parents may be divorcing. He mightโve stayed up all night cramming for a test. He mightโve been interested in hearing you, but circumstances had exhausted him.
โYouโll never know why, but the key is to not take it personally.โ
A New Perspective on Speaking Influence
I didnโt magically enter into the speaking world with this attitude. My mentors had to โtalk me off the ledgeโ early in my career. When I got poor reviews or saw people in the audience who obviously had no interest in my speech, I thought I was awful and should quit.
Then my speaking coach, Craig Valentine shared this story from his college daysโฆ
He was telling his college professor he was concerned people might not like him for various reasonsโโโhis gender, his age, his skin color, etc.
His professor said, โCraig, you canโt please everyone. Youโre always going โtoo somethingโ for some people. Theyโll think youโre โtoo blackโ or โtoo maleโ or โtoo young.โ Youโre always going to be โtoo somethingโ for some people.โ
Craig asked, โWhat should I do?โ
โSon, be TOO good for it TO matter.โ
That was all I needed to hear. My emotional reaction to disinterested audience members didnโt automatically shift that day, but from that day on, whenever I saw someone who was distracted or bored, I remembered Craigโs story.
A More Important Speaking Lesson
As I got comfortable with this new approach, I adopted a new belief:
If Iโm focused on the audienceโโโIโm there to help them solve a problem and improve their livesโโโAND Iโm speaking from a place of giving, but some people donโt like me or my message,
If they donโt like you, itโs THEIR problem, not yours!
I understand if this is difficult to accept. Many people speak because they want to help everyone. The day you accept this is not possible is the day youโll free your emotional energy to give more to the people who DO listen to you.
A New Approach to Your Speech Audiences
Thereโs one new attitude that helped me accept this reality.
My friend Kay Fittes and I turned it into a game. Sheโs a professional speaker. Weโd been talking about this problem of wanting to please every audience member.
We concluded if some people in the audience didnโt like us, we werenโt taking a strong enough stand on our topic.
We created a gameโโโget 5% of our evaluations to be negative, or at best, neutral.
Why?
Not so we could be jerks or not give our best. Just the opposite. We set the target to encourage ourselves to be authentic and be firm in sharing our beliefs about our subject matter. If you speak boldly about ANY topic, some people wonโt be happy.
We were determined to be clear with our points, and authentic with our audience.
It worked.
We did get the occasional negative comments. But, the positive feedback was better than weโd previously received. The people who liked us were getting a deeper, more impactful message. And it resonated long after we spoke.
Want to be a speaker who leaves a wide, and long-lasting impact?
Donโt spend your energy worried because some people wonโt like you. If youโre doing your job, some of them wonโt. Thatโs the nature of this business
The people you should focus on are the ones who WILL benefit, whose lives youโll positively impact. Do that, and youโll accomplish your purpose.
And no matter who is in front, no matter what theyโre thinkingโฆ
Be TOO good for it TO matter.
Recommended Resource
How Can an Airline Pilot Improve the Quality of Yourย Stories?
Why do pilots use checklists?
To ensure their planes are safe and their flight plans havenโt changed at the last minute.
Wouldnโt it be great to have a checklist to create our stories?
Fortunately, there is one. Itโs called the Storytelling Checklist.
Itโs designed for download so you can immediately begin writing your next story.
If youโd like to discover more and get your copy of this time-saving story tool, Click Here.







Michaelโs mission is to help leaders, managers and sales professionals communicate with more confidence, impact, and influence. This passion is born from his own communication difficulties early in his career.
Fortunately, he discovered that public speaking is like riding a bike, swimming or driving a car - itโs a learnable skill. Once he discovered this โsecretโ he became a voracious student of the craft. He took courses, studied some of the worldโs best speakers and storytellers and continues to study presentation and business storytelling skills.
He is hired by companies and organizations, leaders, managers and sales professionals, and TEDx speakers to help them become more confident, impactful and influential communicators.

