Where To Start When you Write Your StoryWhen you’re creating a story, where should you start?

It’s important to start with a purpose. What is it that you want people to think, feel, or do differently when you’re done speaking?

There aren’t just one or two reasons for this:

You might want people to sign up for a newsletter that you offer.

Maybe you want them to schedule an appointment with you.

Perhaps buy a product

Maybe buy into an idea

No matter what it is, always start with the end in mind.

Most importantly, give them only one choice. If you give them more than one, they’ll be confused. As the old saying goes, “A confused mind says no, but a clear mind says go!”

Give them one choice and they’re much more likely to take action.

What do you want them to think, feel, or do when you’re done telling your story?


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Story Insight — Where To Start ultima modifica: 2022-09-15T11:49:59-04:00 da Michael Davis