A common question in storytelling is, “Do I write the story and then create the message or do I start with the message and then work on the story?”
There’s not a right or wrong answer to this. However, I’m a big fan of having the message first and then finding the story to support it.
A story with no clear cut message is entertaining, but it will quickly be forgotten because there’s no anchor (or point) to stick into the heart and mind of your audience.
Be crystal clear about your main idea. You’ve heard about that in other tips. Once you’ve got that, then go to your story file and choose the story that is the best one to support that message.
Get clear on your foundational point, and you’re going to have a lot more fun and less heartache in creating your story.
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Michael’s mission is to help leaders, managers and sales professionals communicate with more confidence, impact, and influence. This passion is born from his own communication difficulties early in his career.
Fortunately, he discovered that public speaking is like riding a bike, swimming or driving a car - it’s a learnable skill. Once he discovered this ‘secret’ he became a voracious student of the craft. He took courses, studied some of the world’s best speakers and storytellers and continues to study presentation and business storytelling skills.
He is hired by companies and organizations, leaders, managers and sales professionals, and TEDx speakers to help them become more confident, impactful and influential communicators.
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