Create Deeper Connection in Your Story

“In your story, give listeners the emotional experience of working with your company or your product — and succeeding!” ~ Michael Hauge In the last two blogs, you read about the first two steps of Michael Hauge’s story creation process:   1. Talk about the...

Would Your Speech Appeal to Mother Teresa?

“If I look at the mass, I will never act. If I look at the one, I will” ~ Mother Teresa Would your next speech appeal to people like Mother Teresa? Not because she was a Saint, but because she understood the power of individual stories.    The book ‘Made to Stick’...

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