Create Deeper Connection in Your Story

“In your story, give listeners the emotional experience of working with your company or your product — and succeeding!” ~ Michael Hauge In the last two blogs, you read about the first two steps of Michael Hauge’s story creation process:   1. Talk about the...

Use THE CODE to Increase Your Influence as a Speaker

Have you ever listened to a story and felt an emotional connection to the speaker, but didn’t know why? It was because you experienced THE CODE. What’s THE CODE? It is biochemical responses in your body when you hear a sensory-rich narrative. Research proves that...

Would Your Speech Appeal to Mother Teresa?

“If I look at the mass, I will never act. If I look at the one, I will” ~ Mother Teresa Would your next speech appeal to people like Mother Teresa? Not because she was a Saint, but because she understood the power of individual stories.    The book ‘Made to Stick’...