What is your most important marketing tool? Your website? Company brochure? Business card?
These are each valuable, but the most important tool you have to promote your business, your product or service is….
YOU!
Your ability to effectively communicate ideas can help you inspire, entertain, and compel people to take action. This can have a profound impact on your life.
Despite the importance of this skill, very few have learned to master it. Those who have typically experience higher levels of personal, professional or financial success. Consider some of the most influential leaders of the last 50 years:
Martin Luther King. Ronald Reagan. Steve Jobs. Margaret Thatcher.
Each different from the other. Each unique in his/her chosen field. Each had a profound impact on many people. Each was a powerful speaker who inspired change.
You may not be seeking to change the world, but you can change your world for the better when you learn to master the skill of public speaking. It can help you:
- Become better known in your field
- Develop a reputation as an expert
- Open doors and create opportunities to improve business
- Give you an edge over competitors
- Increase your income
- Create more free time
This may seem hard to believe, but learning how to effectively speak before other is simple. Not easy, but simple. This is because there are only a few key tools and processes you need to master to become an influential speaker.
In the coming weeks, you’ll pick up these tools and with practice, learn how to Stand Out every time you Stand UP before an audience.
Product recommendation: Want to become 3 times the storyteller you are today? Learn storytelling processes used by some of the best storytellers in the world. Sign up for your free 52 weekly storytelling tips: https://speakingcpr.com/52-storytelling-tips/.
Michael’s mission is to help leaders, managers and sales professionals communicate with more confidence, impact, and influence. This passion is born from his own communication difficulties early in his career.
Fortunately, he discovered that public speaking is like riding a bike, swimming or driving a car - it’s a learnable skill. Once he discovered this ‘secret’ he became a voracious student of the craft. He took courses, studied some of the world’s best speakers and storytellers and continues to study presentation and business storytelling skills.
He is hired by companies and organizations, leaders, managers and sales professionals, and TEDx speakers to help them become more confident, impactful and influential communicators.
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I strongly agree! Changing your world (and the actions of the people in it) is what speaking’s all about.
Have signed up for your storytelling series, and am looking forward to improving in that area.
Recently I wrote a post that made a few very similar points to yours: Why present? JFK said it all
I’d love to hear your thoughts on that, so by all means leave a comment on it. (Backlinks to your own posts are very welcome too.)
Craig: I love what JFK said about speaking to change the world. Although most of us will never be in his position of authority, we still have the power to positively change others, one audience at a time.