How to Make Audiences Think ‘I Want That’ Every Time You Speak

How to Create Impact Every Time You Speak. Want to compel audiences to seek you out after you speak? Then use the sixth and final step of scriptwriter Michael Hauge’s proven storytelling process. The formula introduces: The Setup in which you introduce a...

Would Your Speech Appeal to Mother Teresa?

“If I look at the mass, I will never act. If I look at the one, I will” ~ Mother Teresa Would your next speech appeal to people like Mother Teresa? Not because she was a Saint, but because she understood the power of individual stories.    The book ‘Made to Stick’...