How To Avoid Sending Your Audience To Your Biggest Competitor

How To Avoid Sending Your Audience To Your Biggest Competitor

Every time you speak, you are in competition.  Not with other individuals or companies. You’re competing with a device that has become the center of most peoples lives: The cell phone. I know what you may be thinking, “Thanks, Mr. Obvious. Everybody knows that.”...
Story Insight #10 – How To Capture Attention With Alliteration And Rhythm

Story Insight #10 – How To Capture Attention With Alliteration And Rhythm

In this fourth and final tip for creating a memorable foundational phrase, do your best to create rhythm and alliteration.  Alliteration, like with my phrase Sell more with Stories, includes repetition of the same sound — in this case “S.”  Rhythm comes from shorter...
Story Insight #8 – How To Give Energy And Inspire Action With Your Foundational Phrase

Story Insight #8 – How To Give Energy And Inspire Action With Your Foundational Phrase

Now that you have the first version of your foundational phrase, let’s work on making it action oriented. (If you missed the last video on the first step in crafting your Foundational Phrase, click here) The best phrases trigger an emotional or action-oriented...