Why Stress Helps Your Story – And Is Good For Your Audience

Why Stress Helps Your Story – And Is Good For Your Audience

In a previous post, we talked about tapping into the Brain CODE. This enables you to develop a quicker and deeper connection with your audience. If you missed that post, you can read it if you click here. Now it’s time to take a deeper dive into the CODE....
Story Insight #7 – The First Step To Create Your Memorable Foundational Phrase

Story Insight #7 – The First Step To Create Your Memorable Foundational Phrase

Remember this phrase, “A message is a mess with age.”  When starting to create your foundational phrase, don’t attempt to make it perfect in the beginning. Get ideas out of your head and on to paper (or a spreadsheet).  A good starting point for creating your...
How To Connect With Your Audience Like The President

How To Connect With Your Audience Like The President

The Long Term Impact Of The Internet On The Words We Use (WARNING: The following post includes a discussion of past presidents and a major shift in their messaging styles. There is not a single reference to politics here, and that’s by design. This is an...

Storytelling Insight: Should You Start With Your Story Or Your Message?

A common question in storytelling is, “Do I write the story and then create the message or do I start with the message and then work on the story?” There’s not a right or wrong answer to this. However, I’m a big fan of having the message first and then...
3 Humor Secrets to Add Spice to Your Speeches and Stories

3 Humor Secrets to Add Spice to Your Speeches and Stories

Speeches and stories without humor are like a meal without spices — it can fill you up, but it’s not an enjoyable or memorable experience.  Most people know humor is a powerful speaking and storytelling device. What many don’t realize is humor isn’t a gift only for a...