Now that you have the first version of your foundational phrase, let’s work on making it action oriented. (If you missed the last video on the first step in crafting your Foundational Phrase, click here)
The best phrases trigger an emotional or action-oriented response in the listener. In my program, Sell More with Stories, there’s an action: Create stories and you’ll sell more.
Nike’s Just Do It. That’s action oriented.
My speech Break The Chains. It talks about breaking the chains of old ideas that are holding you to your past and holding you back.
Work action-oriented words into your foundational phrase. This will stick with the audience and it will inspire them to take some type of action to make their lives better.
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