Now that you have the first version of your foundational phrase, let’s work on making it action oriented. (If you missed the last video on the first step in crafting your Foundational Phrase, click here)
The best phrases trigger an emotional or action-oriented response in the listener. In my program, Sell More with Stories, there’s an action: Create stories and you’ll sell more.
Nike’s Just Do It. That’s action oriented.
My speech Break The Chains. It talks about breaking the chains of old ideas that are holding you to your past and holding you back.
Work action-oriented words into your foundational phrase. This will stick with the audience and it will inspire them to take some type of action to make their lives better.
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Michael’s mission is to help leaders, managers and sales professionals communicate with more confidence, impact, and influence. This passion is born from his own communication difficulties early in his career.
Fortunately, he discovered that public speaking is like riding a bike, swimming or driving a car - it’s a learnable skill. Once he discovered this ‘secret’ he became a voracious student of the craft. He took courses, studied some of the world’s best speakers and storytellers and continues to study presentation and business storytelling skills.
He is hired by companies and organizations, leaders, managers and sales professionals, and TEDx speakers to help them become more confident, impactful and influential communicators.
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