Why Audiences Ignore And Quickly Forget Your Personal Story

I was listening to an interview featuring a Hall of Fame speaker. She said something that on the surface sounded harsh. But, as a storytelling coach I agreed with. She said: “Quit thinking that anyone cares about your personal story.” The idea of sharing of your...
Why Stress Helps Your Story – And Is Good For Your Audience

Why Stress Helps Your Story – And Is Good For Your Audience

In a previous post, we talked about tapping into the Brain CODE. This enables you to develop a quicker and deeper connection with your audience. If you missed that post, you can read it if you click here. Now it’s time to take a deeper dive into the CODE....
Story Insight #10 – How To Capture Attention With Alliteration And Rhythm

Story Insight #10 – How To Capture Attention With Alliteration And Rhythm

In this fourth and final tip for creating a memorable foundational phrase, do your best to create rhythm and alliteration.  Alliteration, like with my phrase Sell more with Stories, includes repetition of the same sound — in this case “S.”  Rhythm comes from shorter...
Story Insight #7 – The First Step To Create Your Memorable Foundational Phrase

Story Insight #7 – The First Step To Create Your Memorable Foundational Phrase

Remember this phrase, “A message is a mess with age.”  When starting to create your foundational phrase, don’t attempt to make it perfect in the beginning. Get ideas out of your head and on to paper (or a spreadsheet).  A good starting point for creating your...