The Pitfalls of “Tell Them What You’re Going to Tell Them; Tell Them; Tell Them What You Told Them”

In the world of speaking, just as in other industries, some clichés are valuable. Others are outdated. One such clichéd speaking admonition is: “Tell them what you’re going to tell them. Tell them. Tell them what you told them.” On the surface, this makes sense. It’s...
Story Insight #10 – How To Capture Attention With Alliteration And Rhythm

Story Insight #10 – How To Capture Attention With Alliteration And Rhythm

In this fourth and final tip for creating a memorable foundational phrase, do your best to create rhythm and alliteration.  Alliteration, like with my phrase Sell more with Stories, includes repetition of the same sound — in this case “S.”  Rhythm comes from shorter...