Story Insight #8 – How To Give Energy And Inspire Action With Your Foundational Phrase

Story Insight #8 – How To Give Energy And Inspire Action With Your Foundational Phrase

Now that you have the first version of your foundational phrase, let’s work on making it action oriented. (If you missed the last video on the first step in crafting your Foundational Phrase, click here) The best phrases trigger an emotional or action-oriented...
Story Insight #7 – The First Step To Create Your Memorable Foundational Phrase

Story Insight #7 – The First Step To Create Your Memorable Foundational Phrase

Remember this phrase, “A message is a mess with age.”  When starting to create your foundational phrase, don’t attempt to make it perfect in the beginning. Get ideas out of your head and on to paper (or a spreadsheet).  A good starting point for creating your...