Are You Sending Your Audience On A Detour With This One Mistake?

Are You Sending Your Audience On A Detour With This One Mistake?

I was listening to a speaker talk about fishing experiences when he was a child. He was expertly demonstrating casting a line into a lake, only to pull an empty fishing hook out of the water. After doing this three times, he then pulled a stuffed fish out of his...
Story Insight #10 – How To Capture Attention With Alliteration And Rhythm

Story Insight #10 – How To Capture Attention With Alliteration And Rhythm

In this fourth and final tip for creating a memorable foundational phrase, do your best to create rhythm and alliteration.  Alliteration, like with my phrase Sell more with Stories, includes repetition of the same sound — in this case “S.”  Rhythm comes from shorter...