Six Little Words That Lead To Big Results

Six Little Words That Lead To Big Results

I listen to many speakers who offer useful tips and insights. For instance: A nutritionist told her audience: “Adopting this healthier eating lifestyle will help you lose weight and give you more energy.” A financial advisor told a group: “When you make this one...
How To Avoid Sending Your Audience To Your Biggest Competitor

How To Avoid Sending Your Audience To Your Biggest Competitor

Every time you speak, you are in competition.  Not with other individuals or companies. You’re competing with a device that has become the center of most peoples lives: The cell phone. I know what you may be thinking, “Thanks, Mr. Obvious. Everybody knows that.”...
Story Insight #10 – How To Capture Attention With Alliteration And Rhythm

Story Insight #10 – How To Capture Attention With Alliteration And Rhythm

In this fourth and final tip for creating a memorable foundational phrase, do your best to create rhythm and alliteration.  Alliteration, like with my phrase Sell more with Stories, includes repetition of the same sound — in this case “S.”  Rhythm comes from shorter...