How to Make Audiences Think ‘I Want That’ Every Time You Speak

How to Create Impact Every Time You Speak. Want to compel audiences to seek you out after you speak? Then use the sixth and final step of scriptwriter Michael Hauge’s proven storytelling process. The formula introduces: The Setup in which you introduce a...

Create Deeper Connection in Your Story

“In your story, give listeners the emotional experience of working with your company or your product — and succeeding!” ~ Michael Hauge In the last two blogs, you read about the first two steps of Michael Hauge’s story creation process:   1. Talk about the...