Story Insight #7 – The First Step To Create Your Memorable Foundational Phrase

Story Insight #7 – The First Step To Create Your Memorable Foundational Phrase

Remember this phrase, “A message is a mess with age.”  When starting to create your foundational phrase, don’t attempt to make it perfect in the beginning. Get ideas out of your head and on to paper (or a spreadsheet).  A good starting point for creating your...
Storytelling Insight: Why you should record your story before you write it

Storytelling Insight: Why you should record your story before you write it

In the early part of my coaching career, I made a big mistake with clients. I would ask them to write out their stories.  Why is that a mistake?  Because the written word looks good on paper, but it doesn’t always sound good to the ear. I call it going into...

Storytelling Insight: Should You Start With Your Story Or Your Message?

A common question in storytelling is, “Do I write the story and then create the message or do I start with the message and then work on the story?” There’s not a right or wrong answer to this. However, I’m a big fan of having the message first and then...